What Makes Successful Business Website?

Designing a successful and professional website for your business, to sell your products or services is one of the most important factors in determining your success. If you fail to define your goals prior to designing and launching commercially on the web, your Web site will lack appropriate direction and purpose. Having strategic business planning and reasonable goals can help you to design a user-friendly and successful business-oriented website with SEO copywriting.

There are various design factors that need to be considered while planning to design a professional business website. From the first step of designing, developing, and implementation a website to hosting a website and then internet marketing, you need to have a clear concept and vision for making a successful business website.

Guide For Successful Website Design

Any small or big, corporate or small business should need at least the following pages and information to make a website with a professional look and feel.

The most essential and important pages for a successful web design

• Home Page
• Company Profile
• Product page or Service page
• Achievements
• Clientele
• Contact Page
• Sitemap

Home Page

On the home page, the index is the main page i.e. an entry page of a website. The importance of any good website design depends on the design, appearance, color, and style; overall outlook of homepage design. The home page is the gateway to your website. Any internet viewer or surfers take the decision to go further from the home page only.

Your homepage in the website should look professional, easily navigated, best use of graphics and animation with minimum download time, rich text content i.e. search engine friendly copy with use of keyword and keyword phrases related to your business, appropriate placement of logo, user-friendly links. All these help you to increase natural traffic to your website using the most ethical way of web design in India with SEO.

The homepage contains a clear message line or punches about the business that you want to give to your target audience.
The company logo needs proper placement. Your company logo should place on the left side or in the center part of the website because one can easily view the left corner of the page in any browser or resolution. If you place your logo on the right-side user can not view it at first sight while viewing.

The user-friendly navigation is also important as users can visit any page of your site with a minimum no of clicks. Use text links for user friendly and search engine friendly navigation.

Company Profile

The company profile page is the key page as you present your company to the global market. From the company profile page, you can build a corporate image of your company by showing the goal and objective of your company. A professionally written company profile with affluent key phrases definitely makes a better impact on the target market or viewer.

The company profile page should contain

• Mission statement
• The vision of the company
• Objective
• Background
• Products or services
• Geographical Location
• Infrastructure
• Professional ability and expertise
• Marketing Network

Product Page Or Service Page

Generally, every page in the web design has its own importance as far as considering the target audience, search engines, and search engine marketing. On the product or service page, you need to put detailed information about the product or service to increase your business domestically and internationally as well as build a brand image of the product.

Essential information in designing a product page

• Product details
• Features
• Advantages
• Technical details and specification [ if any]
• Product photographs
• Enquiry details
• Order form

Achievements

In website designing, the Achievement page makes a good impression of your company as it gives about your company’s ability and efficiency. While designing this webpage you can put :

• Awards
• Successful projects or works
• Participation in major events
• Participation in national or international exhibitions
• Events or Seminars organized by companies

Clientele

You need to put the clientele page to get more benefit from your web site. This is the page from which you can make a reliable and trustable image of your company. The person always looks for reliability while buying a product or opting for any services. The list of major clientele gives assurance to other people that your company is trustworthy. There are good chances to get good business enquiries.

• List of clientele
• Client speaks
  [Certificates are given by clients for quality product/service]

Contact Page

Finally designing the web page that makes people reach you. It is beneficial to give contact details of all your business offices that customers can easily approach you. In designing the contact page, you need to put contact details as follows

• Map indicating the geographical location of your company and marketing network

Address, Phone, Fax, and Email of

• Registered Office
• Branch offices [ if any]
• Factory office [ if any]
• Sales office [ if any]

If you are a corporate company and having a wide network of dealers and distributors; in such case, you can design a software module for easy selection and communication with your marketing network and satisfy your customer by providing quick and efficient services.

Sitemap

A sitemap is the most important page on your website. It is very vital for any website design. It helps users to navigate your site very easily. It gives a glance at the entire website and users can get information easily in a single click without surfing the entire site. Sitemap prevents visitors to escape from your site by providing appropriate information. The sitemap is very useful for SEO. In search engine optimization sitemap is very useful to get top ranking in search engines such as Google, MSN, Yahoo, etc.

In sitemap, you need to

• Place all links in text format
• Place main links
• Also, put sub-links below the main links
• Make a tree form of all main links, sub-link, and so on…

After designing a website, you need an appropriate marketing strategy to generate more traffic to the sites. Marketing your website is most effective when the Internet marketing strategy has been incorporated into the initial design of the site. For all these, you need to hire an experienced and Professional Web Design Company with SEO skills.