Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Here are things you can do today to make your social media pages the best they can be.
1. Stick to Your Basic Color Palette
If you’ve been in business for a bit, you likely have a brand color palette that centers on your logo. Your website has a specific look, as do any materials you send out to customers. Your social media channels shouldn’t be any different. If a visitor comes to your social media page, they should immediately recognize that page as part of your brand. Use the same logo and color choices as you use on your website and in other marketing materials.
2. Build Trust
Why should a customer do business with your brand over all the other brands out there? The person landing on your business page on social media likely doesn’t know much about your company. You have to educate them about your brand and build a level of trust. One way to do this is by offering reviews on your social media pages, so users can see what others think of your brand.
3. Add Videos and Photos
Posts that have videos or photos tend to get more likes and shares. Nearly 50% of consumers are viewing videos each day on Facebook according to Forbes. Experts predict that in the next few years, people will spend most of their time online watching videos. Adding video is a move you can make now that you’ll see results for years to come. Visuals add high value to your social media profiles.
4. Stay Active
It’s easy to get distracted and forget to post on your social media channels for a while, but in this fast-moving world, silence is a death knell. Instead, create an editorial schedule and use automated programs to schedule posts, photos, videos, and even polls for your followers. You’ll still want to engage and personally answer any questions or comments, but the posts themselves can be easily automated with programs both free and paid.
Improve your social media presence by studying current trends. Watch the types of posts your competitors publish. How can you be better than they are? You’ll also want to read through surveys of social media users to find out what features they want most and then figure out how you can offer them. Be sure to provide the best user experience possible to see the results you deserve.
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